High-tech corporations have invested heavily in technologies that generate high revenues, and with advancing technology advances, these corporations need to invest even more to protect their rich revenues. A good example of a corporation that is increasingly reaching out to the future is Alphabet, Google’s parent company. The search engine and advertising are the cornerstones of Google’s revenue, and they want it to generate revenue. That’s why Google / Alphabet has identified a number of areas it considers important for them and their investors to generate high returns. Alphabet has expanded its projects and initiatives across Google and their other entities, and many of these initiatives represent an important future role for AI, and consequently our future as well.
At the heart of their strategy is the idea of being AI Centric. With this approach, they plan to maintain leadership with their core business (search and advertising) as well as delve deeper into areas where they see opportunities for improvement or disruption using the AI approach. Here’s a brief overview of some of the newer areas that Google / Alphabet hopes to fully capitalize on in the future.
- Cloud Computing Services: Google wants to increase its market share. They are currently in third place, behind Amazon and Microsoft, however, they are increasing their presence through a number of strategic investments, acquisitions and internal initiatives to better compete with rivals in this space. Today, the Google cloud business is growing at a faster pace than the competition. Products and services to see are G Suite, a new chip called the EDGE TPU, which can perform machine learning processes on Internet of Things devices, and include some cloud-supported Blockchain projects with strategic travel partners. An important aspect of cloud computing is Security, which is also Google’s new focus. In January 2018, Google created the Chronicle to be an arm of cybersecurity and work for a “digital immune system”. Businesses are generating more and more information every day and will need more complex computers and incremental computing infrastructure. Google believes that these are being developed through the learning capabilities of the AI machine being developed.
- Transport and logistics: Google / Alphabet anticipates opportunities to continue with the break in this sector. Investments include the LIME scooter company, as well as UBER, LYFT and several other services. This sector also includes autonomous vehicles, creating serious disruptions in the truck industry as well as people moving vehicles. Alphabet has the arm of the WAYMO business, and autonomous vehicles are driven by most of the world (8 million kilometers). WAYMO has said it plans to use semi-autonomous trucks to deliver goods to its Atlanta data centers. Google’s drone delivery company, Project Wing, has become an independent company under the Alphabet umbrella, and has carried out some drone deliveries in Australia. Products and services like this use the rapidly developing AI technologies of Google / Alphabet.
- Emerging markets: Google continues to expand in India and Asia, two regions that are experiencing rapid growth in internet use. Google has been involved in financing a giant Indonesian travel company called GO-JEK, which is similar to UBER, but also offers food delivery services and a mobile payment platform. In India, Google has invested in a platform for personal concierge and delivery services and TEZ, a free mobile wallet that allows users to make payments directly from their bank account. All of this is a big part of Google’s attempt to become a component of Indian trade. Despite the historical delays and tensions, Google is also focused on China, making more investments in that country, such as com, China’s second-largest e-commerce platform, and Chushou, a China-based gaming company.
- health: Alphabet aims to advance healthcare efficiency through better data processing using AI. Alphabet’s subsidiary of life sciences, TRUE, focuses on disease detection, a key part of effective health care. Google AI is leveraging its capabilities to improve health data management, and DeepMind’s AI-focused subsidiary has an app called “STREAMS” that helps detect kidney injuries based on lab results, so doctors can be alerted quickly via the mobile app. and immediately escalate urgent cases.
AI is key to Alphabet’s long-term forecast, as it is the thread that drives search and advertising, cloud computing, autonomous driving, health, and many other company efforts. This is exploding in the digital assistant and Smart Home products market. Consumers can already choose from the big competition, such as Apple (SIRI) and Amazon (Alexa). Google wants to win this market and deepen all other markets. We see that Google / Alphabet is at the forefront of AI technology, making more and more investments to protect and increase their revenue. AI developments will affect many other industries, and many will be in ways we haven’t imagined yet. The breadth and pace of technological change will continue to increase. Let Crypto Trend be your guide to the future as we continue to identify technology investment opportunities that can lead to economic success.