Folded business cards are one of the main trends in business card design today.
They are designed to fold to the size of a standard business card so that they can be easily accessed in a regular wallet or card holder, but have a double place to fill. You can choose a long fold, which looks like a mini greeting card, or a short fold, to stand upright and fold in long bookmark mode. There is also an offset fold, the front is shorter than the back, revealing the open and closed bottom panel of the information. Well designed, all of these formats can be attractive, functional, and cutting-edge, but there are also mistakes to avoid.
The good sides
You get a lot of extra space to access more information about your products or services. You can add images, maps, and all sorts of details to the inside of the fold, turning your cards into a dual-function mini-booklet.
The fold makes the cards stand out so that they stand up on the table screen and stand out making them much more prominent and striking than ordinary cards.
This format can turn many creative design ideas into useful gifts that people want to keep longer. Think about printing a reference guide for your business in the middle: maybe a conversion guide for weights and measures; list of keyboard shortcuts; a calendar; planting guide; a color chart, all you’d like to promote your contacts as a long-term reference at your desk or kitchen counter.
Maybe you prefer this format because it leaves a lot of empty space inside to write notes. Some print on the outside and leave the inside blank, especially in businesses where personal items are important. Then, on the handle of Twitter, you can write a personal mobile number on the blog before it is delivered. The most important information for that contact is to make your conversation more memorable.
Folding business cards can be too confusing when you’re trying to enter as much information as possible where there’s still relatively little space. Don’t forget the main mantra of business card design – less is more.
These tickets will cost more than regular business cards; they have double the size, as they are twice as involved in printing and design as the folding score. Think about saving more money on other flyers and informational materials within your space – it could be cost effective to save on printing and delivering other pieces of printed paper.
It’s double the size of the double, so you’ll need to carry more weight in your pocket to have the same number of cards at hand: a small account, but it’s worth remembering that you like to travel lightly.
In the same vein, if you’re looking for a green perspective they may not be your best bet; they use double the amount of cards and ink; so even if you choose recycled cardboard and natural plant inks, you will double the number of resources used on your business cards.
If you decide to go for it, make sure your designers get the most out of it so that it stands out from the crowd.